Martin Sorrell Keynote ad:tech New York

"The people who run agencies tend to be of an older vintage - to put it politely, they tend to be resistant to change and want to spend the last three to four years of their careers travelling around the world rather than dealing with fundamental strategic issues on a daily basis."

Martin Sorrell, Chairman WPP Group, in seiner Keynote zur Eröffnung der ad:tech New York (4.-6.11.2009), zu den Gründen, warum Online-Marketing in den Strategien der klassischen Werbeagenturen noch immer keine angemessene Rolle spielt...